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There is a big debate about composable. The idea that you can pick from best of breed technologies, mesh them together and then have exactly outcomes you need. The elephant in the room is the Editor Experience. If you stitch together a group of technologies, the looser is often the user. The individual who spends time flipping between platforms and interfaces to deliver work.
Alternatively, a platform approach allows you to more closely couple your functionality. If you adopt a platform like Optimizely then having a mindset of sweating that asset and getting the most from it makes commercial sense. Why invest in integration and more platform licences if it's in front of you on your desk, Expanding platform adoption horizontally doing it purposefully, means not taking the easy option. Taking a strategic approach to Optimizely usage is something I cover here and have been working on as a body of work. I have also looked at questions around platform Migration here and here. Comments are closed.
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