In a further article I have penned for my friends at Mando Group, I unpack a little of the componetry of the Optimizely One suite. Looking at where the advantages lie. 
Having run and managed content workflows in the past accross disperate tooling and with a variety of skill sets contributing, I understand how important a unified platform for content supply chain management is.

Building your Ideation and editing into the same platform as cross channel publishing right through to reporting and sunsetting when usage rights or brand elements are no longer applicable. In the sports marketing world where rights and timeliness are paramount. An article on the abilities of Rory McIlroy, would be timely today but tardy tomorrow. 

Being able to hit those timelines with compliance and editorial checks, whilst ensureing you are on the right side of the layers of image, brand and usage rights is the craft. I wish I had tooling like Optimizely One in those days. 

Take a look at the article on the Mando Group website here. 

For further reading also look at this article I put together that looks at how understanding and building the supply chain process around the editor experience can lead to productivity gains. 

As ever a huge thanks to Mando Group for working with me on this. If you like the articles above do link to them on the Mando Group site. 

I have been working hard with my very good friends at Mando Group. 
 
They have been kind enough to feature two of my articles on their website. 
 
The first of which unpacks themes I have explored on here, around the total cost of ownership of a DXP, Specifically in this case Optimizely, looked at  against some key competitors.
 
Optimizely TCO Explained: Unpacking Long-Term Costs and ROI 
 
Much more on this to come.
 
The second looks at editor experience. I often find that content teams, when they are exploring new DXP platforms will go to great lengths to understand from stakeholders what within the business the site will support. However rarely do they look with the same vigour at how the platform and its configuration will impact their efficiency and effectiveness. 
 
The Productivity Killer: Is Poor Editor Experience Costing Your Business?
 
Do enjoy and like/share on the Mando Group Website