 Image by Matt Artz courtesy Isplash It was great to be part of the Opticon gathering again with Mando.
Both Daniel from Satalia, on AI's and impacts on business and humanity, and Nazanin from the Product team at Optimizely, gave stand out talks. My key take on the conversation was that the direction of travel is realising efficiencies in the content supply chain. With content testing and personalisation making increasing demands on content teams for volumes of nuanced and varied content. Efficiencies through effective tooling can create some of the required bandwidth. AI tooling is great for automating the leg work in content production but the intellectual property is currently still human. If I understood Daniel correctly not for long. Here is a piece I worked on with Rob and the team at Mando Group. Still largely human in origin, but it may have been given a shine by a LLM. Stephen Gillespie Copyright JumpRock 2024 Comments are closed.
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