JUMPROCK
  • Home
  • About
  • Services
    • Approach
    • 90 Day Future Proofing
    • Optimizely Roadmap
  • Contact
  • Articles

Articles 

Opticon London 2024

3/10/2024

 
Stearing device
Image by Matt Artz courtesy Isplash
It was great to be part of the Opticon gathering again with Mando. 
Both Daniel from Satalia, on AI's and impacts on business and humanity, and Nazanin from the Product team at Optimizely, gave stand out talks. 
 
My key take on the conversation was that the direction of travel is realising efficiencies in the content supply chain. With content testing and personalisation making increasing demands on content teams for volumes of nuanced and varied content. Efficiencies through effective tooling can create some of the required bandwidth.
 
AI tooling is great for automating the leg work in content production but the intellectual property is currently still human. If I understood Daniel correctly not for long. 
 
Here is a piece I worked on with Rob and the team at Mando Group. Still largely human in origin, but it may have been given a shine by a LLM.

Stephen Gillespie
Copyright JumpRock 2024

Comments are closed.

    Archives

    April 2025
    November 2024
    October 2024
    July 2023
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020

    Categories

    All
    Change
    Knowledge Base
    Resources

    RSS Feed

Terms & Conditions | Privacy Policy
Copyright © 2020 JUMPROCK
  • Home
  • About
  • Services
    • Approach
    • 90 Day Future Proofing
    • Optimizely Roadmap
  • Contact
  • Articles