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In a further article I have penned for my friends at Mando Group, I unpack a little of the componetry of the Optimizely One suite. Looking at where the advantages lie.
Having run and managed content workflows in the past accross disperate tooling and with a variety of skill sets contributing, I understand how important a unified platform for content supply chain management is. Building your Ideation and editing into the same platform as cross channel publishing right through to reporting and sunsetting when usage rights or brand elements are no longer applicable. In the sports marketing world where rights and timeliness are paramount. An article on the abilities of Rory McIlroy, would be timely today but tardy tomorrow. Being able to hit those timelines with compliance and editorial checks, whilst ensureing you are on the right side of the layers of image, brand and usage rights is the craft. I wish I had tooling like Optimizely One in those days. Take a look at the article on the Mando Group website here. For further reading also look at this article I put together that looks at how understanding and building the supply chain process around the editor experience can lead to productivity gains. As ever a huge thanks to Mando Group for working with me on this. If you like the articles above do link to them on the Mando Group site. Comments are closed.
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