A strategically strong digital professional with twenty years digital marketing experience, I am passionate about delivering revenue growth by empowering teams to deliver effective, creative and profitable solutions.
As Head of Digital Strategy at Made to Engage, an agency credited by Deloitte as one of the fastest growing technology businesses in Ireland, I worked directly with clients, developing their strategic ecommerce roadmaps and identifying optimisation opportunities within their digital offering. Working with the founders, I defined the proposition and model for digital marketing, design and user experience. I worked to build out a full service agency offering in Belfast and developed the agency CX process.
As Head of Digital & Creative Services at JMI/CSM, Part of the Chime Group, I had accountability for the Digital and Creative portfolios globally, delivering growth and developing the profitability of the Digital and Creative businesses.
As a Client Partner at POSSIBLE, I worked as a digital adviser to an elite cluster of clients including extremely high-end luxury brands, professional and membership bodies and large corporates.
I am comfortable developing business domestically and internationally, facilitating change within businesses and maximising the effectiveness of teams.