In the realm of artificial intelligence, a topic that is being fervently debated, a multitude of opinions exist regarding its virtues and vices. Some envision it as a liberating force, while others fear its potential to wreak havoc on our world. As an independent consultant, I find myself subject to the demands of commerce, navigating this landscape with caution.
It never ceases to amaze me that when I engage in conversations with consultants from different industries and mention my extensive reliance on Chat GPT, their reactions are often a mix of curiosity and perplexity, although occasionally outright derision. To provide them with a concise explanation of my perspective, I feel compelled to expound upon my position. Generative AI truly shines when tasked with sifting through copious amounts of unstructured data, offering unique insights. Admittedly, these insights may differ from my own, but it's essential to consider the specific contexts where such capabilities prove invaluable:
As a professional, I would never attach my name to something written by another entity, virtual or otherwise. However, I would gladly leverage the work of others to construct my own case. This becomes particularly crucial when reviewing and refining the desired viewpoint. When approached for an opinion on a given situation, I disdain any delay between the request and the solution. While my effectiveness in conducting discovery activities may result in missed opportunities for day rates, the ability to swiftly compile a competitor list or a comprehensive ranking of vendors within a market is a significant efficiency gain. My role then transforms into that of a reviewer, editor, and overseer. I meticulously examine the output generated, identifying any gaps or caveats, and supplementing the initial insights with high-value recommendations. Often, the discovery exercise merely lays the groundwork for a more comprehensive study, which may require additional primary research conducted by yours truly. I admit I delegate some of the legwork to Chat GPT. Moreover, owing to its speed and efficiency, I can even orchestrate a series of similarly phrased requests, capturing nuances and shades of meaning. From a commercial standpoint, one could argue that the occasional loss of a few days, while impacting short-term turnover, enables me to deliver results to my clients more swiftly, with reduced overhead, and most importantly, enhance their time-to-value. These outcomes bode well for both me and my clients. However, I must extend my apologies to the student I won't be able to take on this year, as a consequence of these choices. Stephen Gillespie Copyright JumpRock 2023 Our customers keep changing and adapting to the situation we all find ourselves in. As a second instalment, in what we hope will be a very short but ongoing series, we’ve produced a further quick slide outlining the immediate and obvious changes we can all attest to in the population, post covid. Download the slide and drop it into your next board deck. Cover up our JumpRock logo or keep it on there, it’s up to you. If you are a marketeer using your platforms in the same way that you did pre covid. It’s time to take a deeper look.
Stephen GillespieCopyright JumpRock 2020 You’ve changed! But we all have. To save you having to do the thinking we’ve pulled together a quick slide outlining the immediate and obvious changes we can all attest to in the population, post covid. Download the slide and drop it into your next board deck. Cover up our JumpRock logo or keep it on there, it’s up to you. If you are using your PAAS/SAAS marketing platforms in the same way that you did pre Covid. It’s time to take a deeper look.
Stephen GillespieCopyright JumpRock |