In this article by Justin Anovick, The Chief Product Officer at Episerver outlines a incremental route-map of key steps to ecommerce maturity. Starting with a commerce minimum viable product (MVP).
The Episerver product suite that Justin represents encompasses a wealth of advanced functionality, and at JumpRock, we have helped, business to business, clients understand how best to implement and utilise the advanced features of the Episerver enterprise platform. Using it to talk specifically to their unique client base.
As Justin outlines, core to developing a technology roadmap, one that will deliver the benefit your business requires, is having the basics of your platform in place. The core journey form product details to transacting, secondly an understanding of your customer segments, some core insights that will help you understand why this individual would choose to transact with you. Developing these base insights will help you understand the competitive advantage that you will be able to capitalise on. It is also important to understand, if and how this information has changed. We have just, globally been through a massive shift in how customers are able and willing to transact. Addressing how this may impact your optimal customer journey is key.
Equally important is developing the clarity and buy in across your business. As an established B2B or B2C operation developing the digital processes required to deliver your product or service will undoubtedly require interactions with the wider business; logistics, manufacturing, supply chain, finance and marketing. Clarity and ‘buy in’ on business direction and a clear understanding of time to value will help you to add a layer of priority to the roadmap. Capitalising on not just, the ease of implementation, but applying a lens around the potential return on each optimisation activity. Your digital platform needs to be a treated as a revenue source and should not fall into the trap of becoming a cost centre.
Having identified the key commercial opportunities and harnessing these against specific business KPI’s will provide a further input when constructing your roadmap. One that will keep it mindful of the complexity of your operation. Your roadmap needs to cut across silo’s recognising the input and complexity of working across the business and building a realistic plan that delivers against the opportunity and business objectives.
We have experience of working with the Episerver platform and providing and executing strategic roadmaps to deliver business transformation. If you need help understanding your customer opportunity or developing a transformational roadmap that will pivot your Episerver commerce platform please do give us a shout for a free exploratory conversation.